UBS U-Link Business Solutions: We met a modern PR-Agency in a nice Villa. Joy Zhong and Alix Hsu, both Account Directors, introduced the PR-Agency. Clients like Micorosoft and many healthcare companies like Bayer, Astra Zeneca, Lilly Merck, GlaxoSmithKline, Roche are in their focus. They offer Brand Planning and Marketing, Events, Exhibition, Road Shows, Web cast and broadcasting, Trade shows, Conferences, Press conferences, Distribution, Government Relationship Consulting. 3D, Video, Multimedia: Quite a lot for a company with 100 employees and offices in Shanghai and Beijing.

Events make most of their business. But for them it is a highly competitive field. Business for events out of China is strongly increasing. After meeting them and other advertising agencies I would say, that in Shanghai PR agencies are much more focused on below the line marketing than advertising agencies. Those ones focus on Outdoor and TV and do not consider all the other communication tools. See www.ubs-sh.com.