Kai Pohlmann @ M-Days: Mobile Trends 2010

Von Kai Pohlmann am 31. Januar 2010

What a great speach from Christian Lindholm of Fjord.

  1. Discovery is the new search!M-Days Munich Bild 02
    Youtube is the leader in discovering things. Rating is the base, rating requires volume, thumbs up is elegantly simple and works, popularity is good, People move in Herds, Listen to the community.
  2. Content giant strike back in mobile. iPad is a media innovation Greenfield, Guardian leads in mobile news. Kindle is a platform of choice.
  3. Facebook is becoming the other web, the web of people.
    You cannot ignore it. Place for social action and commerce. Facebook on mobile could be the idle screen.
  4. TV becomes socialM-Days Munich Bild 02
    Youtube scientifically grinds itself into social TV via youtube. iPlayer…. Going from a controller-based linear broadcasting model to an on-demand social consumer-pulled model is a revolution that will efficiently cater to the social trend of boredom. Expect smaller time chunks.
  5. The Digital world goes physical.
    QR codes become important as google sends them out via places. Games have their mobile plus entrence points.
  6. Progressive operators turn connectors.
    Vodafone 360 is the benchmark. Operators slowly embracing OVI. Backup and content storing seen as key services.
  7. Everyone’s little androids.
    Bling based differentiation creates confusion. Formfactor differentiation is fundamental for platform success.

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