My second day at m-days (see yesterdays post for my report of day 1):

The Keynote was a company presentation, nothing more, by Russel Buckley from admob, a mobile advertising network which served 150 Billion ads up to now, partnering with 7.000 mobile sites and 2.600 iPhone and Android apps.

The change in mobile networks has come during the years 08/09 with fast networks WiFi and the rise of the smartphones with browsers and apps. Russel gave faith to the industry, that those boring and annoying ads that we currently see everywhere will become more relevant through augmented reality, fun, film etc. See admobs blog at mobhappy.com for more.

The expert forum afterwards was very good:

Ajit Jaokar is a member of the world economic forum (see his blog opengarden):  Like KMF he also thinks that the concept of the internet is coming to the mobile world. It does not mean “the winner takes it all”. Currently app stores carry more items than the world’s largest retailer Walmart. The winner will be the company that creates the best ecosystem. That means you have to work with an appstore nearly everywhere. From Distimo (we recommend downloading their reports and participating in their beta program) he took the ranking of what people are willing to pay for. Very different things: A girl in the pocket as well as a barcode scanner. The prices are currently going down.

Wolfgang Petersen of Intels ISV Ecosystem: For Intel it is important to develop new markets. The mobile market will be the thing they are focusing on. They produced the Intel Atom processor, now they have the app store as a developer program (AppDeveloper.intel.com and IntelAppUp.com).

Colm Healy from Qualcomm (”enabling the best mobile retail experience”): Qualcomm is the largest provider of chips for mobile phones with 10.4 bn.$ revenues and 15.400 employees. Qualcomm Brew was a very successful case for them, now they advance into open platforms. Currently people are consuming (6-14 times) more data than ever before on their mobile phone. Due to the context and situation a person is in, the solutions on your mobile can come up more relevant and targeted than on any computer you have to stick to while waiting for current requests. Content has to come across all platforms, on any format and any network.

Anuj Khanna, CEO Wirless Expertise (download the free study The future of mobile application storefronts. The global smartphone penetration is still very small both in developing and developed markets. He says that consumer education and easy user interface is the key to success. He sees a lot of opportunities for independent app stores with different business models.

Dr. Rainer Deutschmann, Deutsche Telekom, came without charts but interesting messages instead: Currently most of the providers are still selling hardware. With the hardware you are entering an ecosystem. Operaters want to provide access to customers like Telekom and bring consumers into their ecosystem. Google offer Android and Smartphones to sell advertising. They all come from different angles.

Next Gen mobile communication will be driven by:

1. People enter different communities, networks etc. and you want to combine those smoothly from speech to messaging to information and context.
2. Services and media usage. Telekom brings in the audience to app stores and wants to participate in the revenue stream. They are looking for open app systems.
3. Between humans and machines there will be closer and better organized relations: Currently there are so many machines communicating with machines, it has to be organized.  Also the communication of machines to humans grow in importance. When should the heater be switched on, when should plants be watered, the healtspace will come with innovative apps.  Also further machines like cameras and cars will be connected to the web and need updates with human regulation. The current market for machine to machine communication currently sums up to 20% of the entire market, strongly growing.

The discussion was on web vs. apps. Everybody agreed that the web will win in the long run. But what will happen in the meantime?

Tags: Mobile, Vor Ort, Wissen

Dieser Artikel wurde am Freitag, 29. Januar 2010 um 13:58 erstellt und ist in der Kategorie Allgemein, KMF Online abgelegt. Kommentare zu diesem Artikel können durch den RSS 2.0-Feed verfolgt werden. Es besteht die Möglichkeit, einen Kommentar zu diesem Artikel zu verfassen oder einen Trackback von der eigenen Seite zu senden.